They might be starting to sink if they are making a number of these mistakes.
1. Participating in too many networks or vehicles.
2. Not fully completing profiles on each network.
3. Selling instead of informing prospects and potential prospects.
4. Too aggressively contacting people and thus, having your content thought of as SPAM.
5. Delegating planning to others without giving it “the once over.” Use your gut to check it out.
6. Friending people just to turn around and pitch them your product or service.
7. Not clearly defining your reasons for using Social Media.
8. Not measuring the ROI of your Social Media efforts.
9. Getting defensive about comments made on your blog, Facebook Fan Page etc.
10. Not having a clear distinction between personal and professional online identities.
11. Not learning and evolving strategy based upon earlier efforts.
12. Lack of a Social Media calendar.
13. Thinking Social Media is the “silver bullet” for what ails the firm.
14. Not monitoring or limited monitoring of your blog, web site, Twitter account etc.
15. Not regularly adding new information to your web site, blog, Facebook Fan Page etc.
16. Employing same tactics for each Social Media vehicle.
17. Not balancing the need for technology with the need to respond, interact and engage.
Social Media is a wonderful opportunity for your firm. Make a plan, implement and adjust as necessary to leverage properly your efforts.
That is the list. Over to you. Please add your comments below.
1. What else would you add to the list?
2. How successful do you feel your Social Media strategy has been?
3. What will you do next with your Social Media strategy?