Archive for the ‘Branding’ category
Does Your Logo Equal Your Brand?
January 11th, 2011Night of the Living Dead Brands
January 4th, 2011
Brands are like personalities for a physical product. They have value built over time. Even when they fade from stores and consumers think the brand is dead, they live on.
Acquiring Trademarks
There are companies that hold the trademark to these brands. Additionally, there are companies that believe they can revive faded icons. » Read more: Night of the Living Dead Brands
Turning a Liability into an Asset
December 21st, 2010
Coca-Cola has introduced a new bottle partially derived from plants. It is ironic since the soda giants who are accused of using so much sugar are now utilizing sugar to make the bottle. » Read more: Turning a Liability into an Asset
Do You Have Marketing Lagniappe?
November 23rd, 2010
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.” » Read more: Do You Have Marketing Lagniappe?
Harmonizing Design and Content in Your Marketing Materials
November 16th, 2010
Dennis Salvatier writes the blog Tanoshiboy Chronicles. In it he talks about design. His recent posting entitled “Can Design Tell a Story?” talked about design versus content. I have always strived for excellent content when I write. Consequently, that goal carried over to my blogging. However, the design was always a secondary consideration. » Read more: Harmonizing Design and Content in Your Marketing Materials
Why Should I Be on Twitter and What Should I Do First?
November 10th, 2010
I was asked by an acquaintance, at a networking event, why he should be on Twitter. He knew that I was active on Twitter and wondered how to get started since it seemed so daunting. I turned to my friends at Twitter Strategies Group on LinkedIn to help me answer the question. » Read more: Why Should I Be on Twitter and What Should I Do First?
Differentiated Commodity Products Drive Profits
November 2nd, 2010
Commodity products lead to commodity pricing and squeezed profit margins. What can you do about it? » Read more: Differentiated Commodity Products Drive Profits
