Customer Success Stories are a great tool to use in Communications Vehicles, the Sales Process and with the Media.
Four ways that the success stories can be utilized in the Media are: » Read more: Using Customer Success Stories With The Media
Archive for the ‘Customer Service’ category
Using Customer Success Stories With The Media
February 1st, 2011Popular Posts of 2010
December 28th, 2010
Here are my most popular articles in 2010. Thanks for reading my blog. Enjoy! » Read more: Popular Posts of 2010
Do You Have Marketing Lagniappe?
November 23rd, 2010
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.” » Read more: Do You Have Marketing Lagniappe?
How to Lose a Customer in 10 Minutes or Less
October 26th, 2010
I previously wrote about Bad Customer Service and its impact on customers. I had an experience this week that really drove home how your employees can lose you a customer in 10 minutes or less. » Read more: How to Lose a Customer in 10 Minutes or Less
Cranky Consumer or Bad Customer Service
October 5th, 2010
Maybe I was just cranky or maybe I just ran into a series of bad customer service situations in the last 24 hours.
New Brakes or Broke
I need new brakes for my car. They are kind of pricey, easily running over $500. I called around to some dealers looking at prices for a competitive price to either use or negotiate with my dealer. Here are a few of my conversations: » Read more: Cranky Consumer or Bad Customer Service
Let’s Avoid Customer Disappointment
August 4th, 2010The US economy has continued moving away from manufacturing and towards services. Certain services and manufacturing can be outsourced and off-shored but not all of them. Let’s take a look at a scenario.
New Microwave – That Is Easy
I recently purchased a microwave oven to replace a broken built-in one. I did not own the home when the prior microwave, face kit and special air-circulating base were installed. I knew I was limited by the dimensions of the box where the microwave was built-in
I searched online at the General Electric Appliances site for a microwave that had the correct dimensions. The name of the series for my microwave had changed so I could not find it that way. I spent significant time trying to discern what was the correct size and model for my needs. » Read more: Let’s Avoid Customer Disappointment
How Do Companies Prove Their Worthiness To Customers?
March 2nd, 2010General Motors recently ran a series of ads about the quality of their cars. The gist of the message was about being a “world class” company. The proof of their “world class” status was a 60-day money back guarantee on new car purchases. The commercial got me thinking about what techniques companies use to prove their worthiness to customers and potential customers. » Read more: How Do Companies Prove Their Worthiness To Customers?
