Often, we are deluged with junk mail. Recently, my credit card company decided to increase the value of my credit card statements by making them easier to read. My Clarity Commitment TM Credit Card, “Is intended to provide you with a clear and straightforward description of your Bank of America credit card rates and fees.”
Clearer Offer
The clearer documents were certainly in plainer English than traditional credit card communications. Why was the credit card company offering to help me? The answer — only because the US Congress passed a law called Credit Card Accountability Responsibility and Disclosure (CARD) Act. The law required them to be clearer so they touted their new clarity. » Read more: Speaking in Plain English to Your Customers
