I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion. » Read more: Marketing: Art or Science?
Archive for the ‘Marketing Management’ category
Marketing: Art or Science?
May 25th, 2010Growing Marketing Teams
May 18th, 2010I attended a meeting about identifying and engaging volunteers. Four of the points apply perfectly to Marketing Teams.
1. To Be Fulfilled and Challenged
Everyone likes the sense of accomplishment we feel with a job well done. Providing challenges to employees engenders motivation. The motivation causes the employees to stretch to meet the goals. The result is an employee who feels like they are doing exciting work. That excitement is translated into a feeling of being fulfilled. » Read more: Growing Marketing Teams
What Should My Employee Newsletter Contain?
May 11th, 2010Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information.
What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items that cut across all organizations. » Read more: What Should My Employee Newsletter Contain?
10 Things Every Leader Needs To Know
March 9th, 2010I attended a presentation by Hal Lewis on leadership in non-profit organizations. His 10 points apply equally as well to leadership in the field of Marketing. Here are the 10 things every leader needs to know. » Read more: 10 Things Every Leader Needs To Know
Magic Fairy Dust – The New Marketing Strategy
January 19th, 2010Magic Fairy Dust – The New Marketing Strategy
Jack Webb played Sergeant Joe Friday on the TV show Dragnet. I did not see the original shows as a I kid, but really enjoyed them as an adult. Sergeant Friday had one great line attributed to him, “Just the facts ma’am”.
I was reading the Wall Street Journal recently when I discovered the newest marketing strategy – Magic Fairy Dust. The article explained how a large sophisticated company is planning to dominate their market segments.
I have worked in Marketing for many years and appreciate a good marketing strategy. Especially helpful is when a corporate executive clearly articulates the marketing strategy. Just the facts ma’am. » Read more: Magic Fairy Dust – The New Marketing Strategy
Filling The Sales Funnel
January 12th, 2010There was a great question on LinkedIn recently. The person asked, “What is the first thing a Director of Marketing should do?”
Responders to the discussion post had more questions than answers, or gave answers that were not on point. My response was simple: “Fill the Sales Funnel.” » Read more: Filling The Sales Funnel
