This post is the fourth and last in a series about “Why New Products Are Launched.” In the first part we covered the success or failure rate of new products. The second part covered launching new products for the correct reason, the third part covered externally focused reasons for product development.
The proverbial “rational man” would tell us we introduce new products to make more money. However, the “rational man” does not always occupy the decision maker’s chair. This post is geared to internal reasons for product development. » Read more: Why Are New Products Launched? (Part 4 of 4)
