Many customers look at paid advertising with a discerning eye while not filtering out those positive mentions generated by Public Relations.
I think of testimonials as having the halo effect of PR but the clout of advertising. » Read more: The Value of Customer Testimonials
I know it sounds like one of those Multi-Level Marketing (MLM) come ons. However, the concept of a Triple Bottom Line is catching on with many businesses.
Triple Bottom Line
Triple Bottom Line is voluntary reporting some companies use to measure their ecological and social impact alongside their financial performance. Utilizing various techniques a company may capture their financial (profit), ecological (planet) and social impact (people). The triple bottom line becomes 1) financial, 2) ecological and 3) social impact.
Let’s take a look at the three different metrics. » Read more: How You Can Triple Your Bottom Line
The U.S. Bill of Rights was established December 15, 1791. How long have your customers had their own Bill of Rights? » Read more: Do Your Customers Deserve a Bill of Rights?
The Wall Street Journal reported on how the wave of free WiFi in Coffee Shops has crashed on the shores of economic distress.
The cutting of the need to be tied to one place to access the internet has led to a mobile society. That mobile society wants to be able to work or play when they want and where they want.
Many people have gotten used to taking their laptop with them to Coffee Shops to access the internet for work or school projects. » Read more: No More Perks: Coffee Shops Pull the Plug on Laptops
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