Archive for the ‘Strategy’ category

SWOT Analysis In Action

January 18th, 2011

SWOT analysis of LeMillphoto © 2007 Hans Põldoja | more info (via: Wylio)
SWOT Analysis is a tool in my toolbox that I really like to utilize.  In previous posts we covered what SWOT Analysis is and Questions to Ask During a SWOT Analysis.  This post shows actual output from the exercise to help you visualize the process. » Read more: SWOT Analysis In Action

Night of the Living Dead Brands

January 4th, 2011

Antic Magazine Disk for Atari Computersphoto © 2005 John Morton | more info (via: Wylio)
Brands are like personalities for a physical product.  They have value built over time.  Even when they fade from stores and consumers think the brand is dead, they live on.

Acquiring Trademarks

There are companies that hold the trademark to these brands.  Additionally, there are companies that believe they can revive faded icons. » Read more: Night of the Living Dead Brands

Popular Posts of 2010

December 28th, 2010

Dirty 10photo © 2006 Henry Burrows | more info (via: Wylio)
Here are my most popular articles in 2010.  Thanks for reading my blog. Enjoy! » Read more: Popular Posts of 2010

How Much Do Your Employees Know About Your Business?

December 14th, 2010

Ladder of Knowledgephoto © 2006 degreezero2000 | more info (via: Wylio)
Owners and senior managers often comment that their employees do not know enough about their business.  Is it because the owner or senior managers do not share or that the employees do not care? » Read more: How Much Do Your Employees Know About Your Business?

More Brainstorming Tips For Success

October 19th, 2010

In Need of a Brainstormphoto © 2010 Kristian Bjornard | more info (via: Wylio)
My previous post on 14 Ideas to Achieve Brainstorming Success generated some great stories about brainstorming experiences.  Here are another 14 ideas to successful brainstorming. » Read more: More Brainstorming Tips For Success

14 Ideas to Achieve Brainstorming Success

October 12th, 2010

profiMARS business model brainstormphoto © 2009 Mundo Resink | more info (via: Wylio)
Brainstorming is an essential tool to problem solving.  We do it everyday in our non-work lives.  For example, where should we go to eat?  What should we do this weekend?

However, at work, we sometimes erect barriers to using brainstorming.  The goals and processes need to be clear in order to attain our direct results.  The output should be solutions to the problems that are presented.

Here are some brainstorming tips: » Read more: 14 Ideas to Achieve Brainstorming Success

Some Questions to Ask During a SWOT Analysis

September 21st, 2010

SWOT-Analysis-smphoto © 2008 jean-louis Zimmermann | more info (via: Wylio)
The recent post SWOT Analysis:  A Powerful and Underutilized Tool was very popular and generated some terrific comments.  This post is a follow-up with a list of questions to ask during your SWOT Analysis.

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.  The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business.  If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary. » Read more: Some Questions to Ask During a SWOT Analysis

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