Rev Your Innovation Engine

October 9th, 2013 by Rob Berman Leave a reply »

Jatin Desai  is a master at Innovation.  For over 25 years he has been a practitioner in the Innovation space.  I interviewed him a couple of years ago about Innovation for the Propelling Marketing Ideas blog.  Those Posts were well received.  Innovation: An Introduction, Innovation: The Process, Innovation: Where Can I Find It? and Innovation: A Look at the Global Picture.

I recently caught up to Jatin with the goal to write a new post about what was topical in innovation.  To my delight, he shared his book Innovation Engine  with me.

Innovation Engine Book Review

I highly recommend reading the Innovation Engine because it shows you how to prepare and grow your organization in a hyperdynamic and globally connected environment, through foresight and strategic innovation.

Jatin liberally uses numbered lists, charts, graphs and call out boxes to demonstrate many techniques and lessons.  The advice is doled out in digestible pieces for the reader.  His writing style is informative and like that of a trusted advisor or favorite educator.  The case studies are informative, global and span numerous industries.  Each chapter ends with a Notes Section where the reader can further explore a topic.

The Doblin Group outlined 10 types of innovation areas where a company can innovate.   Innovation Engine takes you beyond the typical product innovation mindset to explore the other nine areas.  Product Development transforms into Innovation Excellence.

10 Informative Chapters Spread Across Three Parts

The 10 engaging chapters are divided into three parts that allows the reader to move down the road of innovation.  Part I covers linking innovation to business strategy.  Part II helps you develop your “Innovation Playbook.”  Meanwhile, Part III teaches how to implement and execute.  The capstone of Part III is the “One Secret.” The whole book builds to the climax of learning the “One Secret.”  Are you ready to learn it?  If so, keep reading to discover what else you will learn once you dive into the Innovation Engine.

Learn How To…

Packed with actionable ideas, references and resources in each chapter so you can easily explore the concepts and ideas immediately, Innovation Engine shows you how to:

  • Link innovation to business strategy
  • Develop clear innovation intent
  • Assess organizational readiness for innovation
  • Create a short-term and long-term road map
  • Build momentum
  • Implement and execute
  • Structure for innovation
  • Implement a formal management process
  • Develop high-performing innovators
  • Source radical ideas
  • Innovate year after year

I believe that Innovation Engine can help rewire your organization’s DNA to include innovation as a distinct core competence.

About Jatin Desai

Jatin Desai, cofounder and chief executive officer, The DeSai Group, is a seasoned business executive, strategic advisor, and coach for senior leadership teams.  He has extensive experience in the areas of strategy alignment, corporate innovation, talent management, large-scale change, culture transformation, and information technology.

The Takeaway

The Mechanical Engine must be coupled with the Innovation Engine to truly move the enterprise forward in growth and profit.

Over to you.  Share your thoughts.  Please comment below.

  1. What books on Innovation do you recommend?
  2. Is your organization ready to jumpstart its innovation process?
  3. If you have read Innovation Engine, please share your thoughts.

If you would like to contact me, you may do so by visiting my LinkedIn page, following me on Twitter,  or e-mailing me at rcberman2 (at) yahoo (dot) com.

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