photo © 2007 Hans Põldoja | more info (via: Wylio)
SWOT Analysis is a tool in my toolbox that I really like to utilize. In previous posts we covered what SWOT Analysis is and Questions to Ask During a SWOT Analysis. This post shows actual output from the exercise to help you visualize the process.
I worked with a Flower and Gift Shop on their strategic planning. As part of the process we explored how much the employees knew about the business. Then, we sat down and actually performed the SWOT Analysis. Here are the results for the Fresh Flowers Product Line.
|– Design||– Waste||– Window display||– Stop & Shop|
|– Variety||– Covering of help/staffing||– Group deliveries by time of day||– Big-box stores/gas stations|
|– Delivery time/quality||– Staffing allocation to tasks||– Customer appreciation||– Not working together|
|– Quality||– Broaden customer base||– Flower specials||– Corner sales|
|– Employee loyalty||– Inventory management||– Space consolidation & allocation||– Poor planning|
|– Older clientele loyalty||– Poor project planning||– Cross-training of staff||– Cash flow|
|– Care/preparation/cleaning||– Delivery scheduling||– Shop vendors: price, quality, etc|
|– Can handle special orders||– Day-to-day management||– Shop competition|
|– Customer service||– Staff education|
|– Customer education|
|– Care sheets|
|– Vary margins/mark-ups|
|– Ready-made bouquets|
|– Outside store sales|
|– Impulse buys: high margin merchandise|
The company owner discovered many opportunities to innovate and build upon company strengths.
SWOT Analysis helps companies identify opportunities to exploit utilizing their strengths and to minimize weaknesses and counteract threats.
These are actual output from the process. What do you think? Please comment below.
1. Can you now better visualize a SWOT Analysis?
2. How can this company grow?
3. How can this company address its threats?