Customer Success Stories are a great tool to use in Communications Vehicles, the Sales Process and with the Media.
Four ways that the success stories can be utilized in the Media are: » Read more: Using Customer Success Stories With The Media
Posts Tagged ‘Customer Experience’
Using Customer Success Stories With The Media
February 1st, 2011Popular Posts of 2010
December 28th, 2010
Here are my most popular articles in 2010. Thanks for reading my blog. Enjoy! » Read more: Popular Posts of 2010
Do You Have Marketing Lagniappe?
November 23rd, 2010
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.” » Read more: Do You Have Marketing Lagniappe?
How to Lose a Customer in 10 Minutes or Less
October 26th, 2010
I previously wrote about Bad Customer Service and its impact on customers. I had an experience this week that really drove home how your employees can lose you a customer in 10 minutes or less. » Read more: How to Lose a Customer in 10 Minutes or Less
Cranky Consumer or Bad Customer Service
October 5th, 2010
Maybe I was just cranky or maybe I just ran into a series of bad customer service situations in the last 24 hours.
New Brakes or Broke
I need new brakes for my car. They are kind of pricey, easily running over $500. I called around to some dealers looking at prices for a competitive price to either use or negotiate with my dealer. Here are a few of my conversations: » Read more: Cranky Consumer or Bad Customer Service
Take Product Add Service: Result Is More Profit
August 24th, 2010Companies have learned that they can add service or convenience to products and raise the price. That higher price includes a larger margin and therefore more profit. » Read more: Take Product Add Service: Result Is More Profit
How Changes in Perception Impact Your Brand
August 17th, 2010Factors like crisis, the environment or changing perceptions can dramatically impact a brand.
Let’s take a look at what happened to some brands that faced changed perceptions. » Read more: How Changes in Perception Impact Your Brand
