Posts Tagged ‘Customer Experience’

Let’s Avoid Customer Disappointment

August 4th, 2010

The US economy has continued moving away from manufacturing and towards services.  Certain services and manufacturing can be outsourced and off-shored but not all of them. Let’s take a look at a scenario.

New Microwave – That Is Easy

I recently purchased a microwave oven to replace a broken built-in one.  I did not own the home when the prior microwave, face kit and special air-circulating base were installed.  I knew I was limited by the dimensions of the box where the microwave was built-in

I searched online at the General Electric Appliances site for a microwave that had the correct dimensions.  The name of the series for my microwave had changed so I could not find it that way.  I spent significant time trying to discern what was the correct size and model for my needs. » Read more: Let’s Avoid Customer Disappointment

Using Customer Success Stories in the Sales Process

July 6th, 2010

All businesses have happy customers.  Finding new customers and keeping current customers is vital to the health of every business.  You can leverage Customer Success Stories in blog posts, web sites, newsletters and case study booklets.  In addition, use those Case Studies in the Sales Process in four different ways. » Read more: Using Customer Success Stories in the Sales Process

How Do Companies Prove Their Worthiness To Customers?

March 2nd, 2010

General Motors recently ran a series of ads about the quality of their cars.  The gist of the message was about being a “world class” company.  The proof of their “world class” status was a 60-day money back guarantee on new car purchases. The commercial got me thinking about what techniques companies use to prove their worthiness to customers and potential customers. » Read more: How Do Companies Prove Their Worthiness To Customers?

Speaking in Plain English to Your Customers

February 16th, 2010

Often, we are deluged with junk mail.  Recently, my credit card company decided to increase the value of my credit card statements by making them easier to read.  My Clarity Commitment TM Credit Card, “Is intended to provide you with a clear and straightforward description of your Bank of America credit card rates and fees.”

Clearer Offer

The clearer documents were certainly in plainer English than traditional credit card communications. Why was the credit card company offering to help me? The answer — only because the US Congress passed a law called Credit Card Accountability Responsibility and Disclosure (CARD) Act.  The law required them to be clearer so they touted their new clarity. » Read more: Speaking in Plain English to Your Customers

Do You Know What Your Web Reputation Is?

February 9th, 2010

We have all heard the oft repeated phrase, a dissatisfied customer tells 10 people.  What are your customers saying about you online? » Read more: Do You Know What Your Web Reputation Is?

The Value of Customer Testimonials

January 5th, 2010

Many customers look at paid advertising with a discerning eye while not filtering out those positive mentions generated by Public Relations.

I think of testimonials as having the halo effect of PR but the clout of advertising. » Read more: The Value of Customer Testimonials

No Matter What You Call Them They Taste Great!!!

December 15th, 2009

Regional preferences, experiences and habits guide our approach to many products like food and drink.  Think of Soda in the Northeastern US, Pop in the Midwestern US and Coke in the Southern US.  All are names for the same product.

Depending on where you live in the Northeast US you enjoy a Hoagie, Hero, Sub or Grinder.  Would you be getting the same or different food when you order?  Often, you would get the same food with a different name. » Read more: No Matter What You Call Them They Taste Great!!!

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