There was a rich discussion recently among members of the Marketing Executives Group on Linked In.  The topic of debate was Top Marketing Mistakes.

Each company should periodically step back and take a look at their marketing activities.  The following list can be utilized as a checklist for activities that should be stopped.  Let’s see how many of these mistakes you have avoided.  In no particular order are 40 mistakes. » Read more: What Are Some Marketing Mistakes That Companies Make?

Marketing Department turnover has an impact, not just on the Marketing Department, but in other parts of the organization. For example, a lack of fully trained resources (trained in the company’s way of marketing) can force marketing projects to be delayed, which can lead to loss of sales or delay to the market with the formal release of a new product.

Hiring and retaining skilled staff is always a high priority for managers who direct marketing functions.  If we create turnover, then we face a series of costs. » Read more: What Are The Costs of Marketing Staff Turnover?

I have always been fascinated with the debate that Marketing is an Art or a Science.  Now Campbell’s Soup is introducing Neuroscience into the discussion. » Read more: Marketing: Art or Science?

I attended a meeting about identifying and engaging volunteers.  Four of the points apply perfectly to Marketing Teams.

1. To Be Fulfilled and Challenged
Everyone likes the sense of accomplishment we feel with a job well done.  Providing challenges to employees engenders motivation.  The motivation causes the employees to stretch to meet the goals.  The result is an employee who feels like they are doing exciting work.  That excitement is translated into a feeling of being fulfilled. » Read more: Growing Marketing Teams

Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information.

What should the newsletter contain? Each company will have unique situations or needs to meet.  However, there are a number of items that cut across all organizations. » Read more: What Should My Employee Newsletter Contain?