Many customers look at paid advertising with a discerning eye while not filtering out those positive mentions generated by Public Relations.
I think of testimonials as having the halo effect of PR but the clout of advertising. » Read more: The Value of Customer Testimonials
I know it sounds like one of those Multi-Level Marketing (MLM) come ons. However, the concept of a Triple Bottom Line is catching on with many businesses.
Triple Bottom Line
Triple Bottom Line is voluntary reporting some companies use to measure their ecological and social impact alongside their financial performance. Utilizing various techniques a company may capture their financial (profit), ecological (planet) and social impact (people). The triple bottom line becomes 1) financial, 2) ecological and 3) social impact.
Let’s take a look at the three different metrics. » Read more: How You Can Triple Your Bottom Line
The U.S. Bill of Rights was established December 15, 1791. How long have your customers had their own Bill of Rights? » Read more: Do Your Customers Deserve a Bill of Rights?
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