Posts Tagged ‘Social Media’

Does Your Business Utilize Hyper-Local Social Media Marketing?

November 19th, 2013

'Local / organic depot produce flow diagram' photo (c) 2008, Nick Saltmarsh - license: Traditional tools like print advertising and direct mail are great tools for a small business owner. However, they can cost significant amounts of money and be hit or miss with your target audience.

Many businesses have a local trading area where most of their customers come from or where you would like most of your customers to come from.

Are you using these techniques?

Twitter Search

You may have dipped your toe into the Twitter river. The flow may be amazing and hard to tackle. Change that paradigm by using Twitter Search. Use the “Advanced” search button. You can drill down to your local area and find Tweeters tweeting about topics relevant to your business. Then, you can engage them in real-time.

Improve Visibility

If you have a physical location, then traffic will pass you each business day. Are you alerting them to specials, new services, etc? You can draw them in with sandwich boards at the street. A banner hung on the building, a mascot or employee waving to passersby, search lights and cold-air balloons on your roof. Promote your social media links. ‘

Email List Only Specials

Invite those on your email list to receive a special discount, extra goods or services or a sample to drive them into your operation. Make sure you shape your social media links to prompt clicks.

Be A Good Corporate Citizen

If you serve food like pizza or ice cream, then you can donate a percentage of sales on specific days and times to go to a local charity or PTO. Those organizations all publicize the event and drive visitors to your location. The same technique works with a toy store where a share of sales is shared with the non-profit.

Create A List Of Influential Bloggers Or Tweeters In Your Area

Twitter search as described above, and a search on a major search engine will find help identity these folks. Ask them for a one-on-one meeting on the phone or in person. They might use your company as an example in a post or feature some of your practices as positive practices in tweets.

Location Based Services

Geo-location services and applications like Foursquare make going local easy. However, the customers of potential clients may need to be educated that these services exist and how to use them. The key is to focus the social media activity to be where the customers are, especially if you have multiple locations.

Filling out complete profiles is paramount. There can be specials only for those who check in using the LBS networks. Extra rewards are offered to those who check in the most, they are known as “Mayors”.

Location Specific Social Media Communities

Location-specific LinkedIn Groups or regional Facebook pages allow you to target customers within your desired geographic area.  Additionally, LinkedIn allows you to place a targeted advertisement


Meetup’s purpose is group together people with shared interests within a geographic area.  You can start your own meet-up on a specific topic for less than $100 per year. Members who have interest in your topic will be notified of events and your group. Hosting meetings will show your company’s expertise. Members will gain insight into how your firm helps clients.

Look for Meetup groups in adjacent geographic and product spaces. Hold events jointly to expose the members to a larger audience.

Alternatively, instead of starting a Meetup, target groups that would be of interest to your prospects. The member profiles will have Facebook, Twitter and blog information. Contact them to engage, not pitch them. Look for spots where you can contribute to the Meetup such as sponsoring activities, providing door prizes, guest speaking or providing a meeting venue.

The Takeaway

Local marketing has endless possibilities. Don’t limit yourself to the old standards. Engage with social media to spread your message.

These are the ideas. Over to you. Please comment below.

  1. What other local social media marketing techniques do you employ?
  2. What has been your most successful social media strategy?
  3. Has Social Media allowed you to expand your area where you draw customers?

If you would like to contact me, you may do so by visiting my LinkedIn page, following me on Twitter,  or e-mailing me at rcberman2 (at) yahoo (dot) com.

Convert Your Blog Posts Into White Papers And E-Books

November 12th, 2013

'epub ebooks img' photo (c) 2009, Cristian Eslava - license: content once and utilize it many times. That is the advice I provide to clients.  The appetite for content seems to be insatiable. Many of us do not have the time to create new content at will. And, you do not need to do so. Here are ideas for you to repurpose and repackage content.

Convert A Multi-Part Blog Post Into A White Paper

A psychologist writing about how to be a better parent may spread the ideas over 3 or 4 posts. Consolidate them together.

  • Post the white paper on your website to download.
  • Include the white paper as part of a media package.
  • Hand out the white paper to prospective or current clients.

Convert A White Paper Into An E-Book

  • Post the e-book on your website to download.
  • Include a link to the e-book in a press release.
  • List the e-book on iTunes. It can be free or you might even make a few dollars selling it.

Convert Multiple Posts On A Similar Topic Into A White Paper

A lawyer with 5 or 7 posts all on wills can create a larger document. Such as  a white paper or e-book.

The Takeaway

There are many more ways to repurpose and repackage your content. Start with your blog and see how it progresses.

Over to you.  What are your thoughts?  Please comment below.

  1. How have your re-used your blog posts?
  2. How successful were your efforts to reuse the blog posts?
  3. What other repackaging ideas do you utilize?

If you would like to contact me, you may do so by visiting my LinkedIn page, following me on Twitter,  or e-mailing me at rcberman2 (at) yahoo (dot) com.

Do You Have a Social Media Policy?

August 4th, 2013

'Social Media Policy: How To Write It' photo (c) 2011, Beth Kanter - license: Media has exploded over the last couple of years.  We are more attached to devices that allow us to be connected to Facebook, Twitter, LinkedIn, Pinterest and various blogs.

The Workplace

At work, many employees like to connect via their employer’s network.  Employers have erected firewalls or blocked sites to help protect their systems from outside attacks.  The result is decreased ability for employees to reach these sites.

Other companies allow free access to these Social Media sites with little or no rules.  On one hand that allows employees to access and post on these sites.  On the other hand, how much time are employees spending on these sites instead of performing their job duties?

Questions to Consider

During the time on the Social Media sites are your employees talking about your company?  Is it positive or negative?  Are they authorized to mention or represent your company on these sites?

Lots of questions.  Do you have a Social Media policy?  There are a number of generic ones online to either implement or use as a starting point.

The Takeaway

Create a Social Media policy for your company before your employees create a defacto one.

Those are my thoughts.  How about you?  Please comment below.

  1. Do you have a Social Media policy?
  2. What is your company’s approach to Social Media?
  3. Are you planning to adjust your approach?

If you would like to contact me, you may do so by visiting my LinkedIn page, following me on Twitter,  or e-mailing me at rcberman2 (at) yahoo (dot) com.

17 Social Media Mistakes to Avoid

February 15th, 2011

Mistakes With Social Mediaphoto © 2009 Mykl Roventine | more info (via: Wylio)
Small businesses have jumped headfirst into the Social Media Pool.  Do they know how to swim or just tread water?

They might be starting to sink if they are making a number of these mistakes.

1.      Participating in too many networks or vehicles.

2.      Not fully completing profiles on each network.

3.      Selling instead of informing prospects and potential prospects.

4.      Too aggressively contacting people and thus, having your content thought of as SPAM.

5.      Delegating planning to others without giving it “the once over.”  Use your gut to check it out.

6.      Friending people just to turn around and pitch them your product or service.

7.      Not clearly defining your reasons for using Social Media.

8.      Not measuring the ROI of your Social Media efforts.

9.      Getting defensive about comments made on your blog, Facebook Fan Page etc.

10.  Not having a clear distinction between personal and professional online identities.

11.  Not learning and evolving strategy based upon earlier efforts.

12.  Lack of a Social Media calendar.

13.  Thinking Social Media is the “silver bullet” for what ails the firm.

14.  Not monitoring or limited monitoring of your blog, web site, Twitter account etc.

15.  Not regularly adding new information to your web site, blog, Facebook Fan Page etc.

16.  Employing same tactics for each Social Media vehicle.

17.  Not balancing the need for technology with the need to respond, interact and engage.

The Takeaway

Social Media is a wonderful opportunity for your firm.  Make a plan, implement and adjust as necessary to leverage properly your efforts.

That is the list.  Over to you.  Please add your comments below.

1.      What else would you add to the list?

2.      How successful do you feel your Social Media strategy has been?

3.      What will you do next with your Social Media strategy?

If you would like to contact me, you may do so by visiting my LinkedIn page, following me on Twitter,  or e-mailing me at rcberman2 (at) yahoo (dot) com.

Do You Have Marketing Lagniappe?

November 23rd, 2010

lagniappephoto © 2008 Lisa Heindel | more info (via: Wylio)
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps.  He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.”  Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.” » Read more: Do You Have Marketing Lagniappe?

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