Prospective clients want to conduct business with successful companies. How do you prove your worth? CUSTOMER SUCCESS STORIES.
My prior post on this subject 6 Techniques to Repurpose Customer Success Stories generated requests for more techniques. Here are another half-dozen for you.
- Direct Marketing: Highlight a customer’s success in a mailer to prospects and customers.
- Webinars: Feature a successful customer on a webinar for prospects or customers.
- Live events: Invite customers to tell their stories at industry conferences or other events.
- Training sales reps: Integrate customer successes into sales training to educate reps. That way you are demonstrating the value that your company’s products and services deliver for customers.
- Sales conversations: Engage prospects with a relevant example of a successful customer.
- New-employee orientation: Educate new employees about the organization’s value to its customers.
Bonus Techniques
I have written 4 other posts on Customer Success Stories. Click below to read them.
- Leveraging Customer Success Stories in Communications Vehicles
- Using Customer Service Stories in the Sales Process
- Using Customer Success Stories with the Media
- 6 Techniques to Repurpose Customer Success Stories
The Takeaway
Your best advocates are satisfied customers. Utilize their excellent results to obtain new clients.
Over to you. What are your thoughts? Please comment below
- Have you successfully utilized any of these techniques?
- What other techniques would you add to the list?
- Are your customers interested in success stories as part of your sales process?
If you would like to contact me, you may do so by visiting my LinkedIn page, following me on Twitter, or e-mailing me at rcberman2 (at) yahoo (dot) com.
