We have all heard the oft repeated phrase, a dissatisfied customer tells 10 people. What are your customers saying about you online?
Exploding Opportunities for Customers to Comment
The web has created many opportunities for customers to comment about your company, staff and products & services. Customers may not be calling or writing to the company anymore like in the good old days.
Below are three methods to monitor your brand online.
The alert searches for whatever phrase or name you enter. Search for key executives, your company name and products or services. The data is aggregated and e-mailed to you once per day. The alert can be quickly set up at google.com/alerts.
2) Customer Review Sites
Customer review sites have proliferated. Some like Angie’s List cover limited categories and require membership. Others like Yelp.com and CitySearch.com are free.
3) Yahoo Pipes
Yahoo Pipes aggregates information about whatever your search topic is. Your pipeline will report to you about its findings on search engines, Twitter, Flickr and other web portals. The pipeline can quickly be set up at pipes.yahoo.com.
The Takeaway
It is better to know than not know what your customers are saying about you in cyberspace. Monitor your brand reputation by creating alerts and reviewing influential sites for mentions about your company, staff and products & services.
Those are my thoughts. Over to you. Please comment below.
1) Do you monitor your brand online?
2) Do you use the tools I mentioned in this post?
3) How else do you know what your customers are saying?
