Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.
Maybe I was just cranky or maybe I just ran into a series of bad customer service situations in the last 24 hours.
New Brakes or Broke
I need new brakes for my car. They are kind of pricey, easily running over $500. I called around to some dealers looking at prices for a competitive price to either use or negotiate with my dealer. Here are a few of my conversations:
The recent post SWOT Analysis: A Powerful and Underutilized Tool was very popular and generated some terrific comments. This post is a follow-up with a list of questions to ask during your SWOT Analysis.
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business. If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.
Press Releases are still a valuable tool in the age of Social Media. In fact, you can reach many more potential people with Social Media than in the “good old days.” As I was editing this post I read a terrific post on the Spin Sucks blog. Gini Dietrich‘s main point was that PR is not publicity and publicity is not PR. She is correct. Many who commented on the blog, including me, agreed.
Here are 20 reasons, spread across six categories, for issuing a Press Release:
SWOT Analysis is a powerful tool for looking at your business. Let’s take a look at how it works. Then, you just might utilize it more.
SWOT Basics
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business. If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.
Once the business to be examined is determined, start listing items that fall under each category. I have performed SWOT Analysis by myself or with a group. In a group, you may generate more items through serendipity. For example, the merging of multiple ideas or the refinement of ideas through discussion.
All companies seek favorable attention and mentions in the media. Companies can directly pay for ads (print or Pay Per Click) or use Public Relations to have stories written about their company.
Working With a Public Relations Professional
Editors, the gatekeepers of the various media are bombarded with Press Releases and other missives.
PR has been used successfully to “get out the message.” Many companies handle PR in house with someone assigned to the task. In smaller companies, it may be the owner or a senior manager. In larger companies, staffers in the Marketing Department or Corporate Office handle these tasks. Do you need a publicist? It is crucial to understand the responsibilities of the publicist.