Do you remember the old game of 20 Questions? Managers and owners of firms should regularly stop and take stock of where we are as managers.
Here are some questions you should answer for yourself. Only you know the answers, so be brutally honest.
Author: Rob Berman
Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.
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Marketing: Art or Science?
I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion.
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Growing Marketing Teams
I attended a meeting about identifying and engaging volunteers. Four of the points apply perfectly to Marketing Teams.
1. To Be Fulfilled and Challenged
Everyone likes the sense of accomplishment we feel with a job well done. Providing challenges to employees engenders motivation. The motivation causes the employees to stretch to meet the goals. The result is an employee who feels like they are doing exciting work. That excitement is translated into a feeling of being fulfilled.
Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information.
What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items that cut across all organizations.
The Business Marketing Association published a White Paper years ago about 10 Fundamentals to Successful Advertising. Those 10 points are still valid today.