Author: Rob Berman

Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.

Categories
Customer Service

Speaking in Plain English to Your Customers

Often, we are deluged with junk mail.  Recently, my credit card company decided to increase the value of my credit card statements by making them easier to read.  My Clarity Commitment TM Credit Card, “Is intended to provide you with a clear and straightforward description of your Bank of America credit card rates and fees.”

Clearer Offer

The clearer documents were certainly in plainer English than traditional credit card communications. Why was the credit card company offering to help me? The answer — only because the US Congress passed a law called Credit Card Accountability Responsibility and Disclosure (CARD) Act.  The law required them to be clearer so they touted their new clarity.

Continue reading “Speaking in Plain English to Your Customers”
Categories
Customer Service Public Relations

Do You Know What Your Web Reputation Is?

We have all heard the oft repeated phrase, a dissatisfied customer tells 10 people.  What are your customers saying about you online?

Continue reading “Do You Know What Your Web Reputation Is?”
Categories
Branding

CEO Wannabees Create New Marketing Technique

Senior executives at major corporations have recently started using a unique Marketing technique. The technique is bold and headline grabbing.  What is it?  They are quitting their lofty positions to openly campaign for Chief Executive Office roles at other companies.

Continue reading “CEO Wannabees Create New Marketing Technique”
Categories
Public Relations

All PR Is Not Good PR

The old saw that any publicity is good publicity is being challenged by NBC Universal executives.

Good PR or Bad PR?

Many celebrities and those in the entertainment industry want and even crave publicity.  Good PR or bad PR, they want to be in the boldface type in the newspaper, magazine or online.

I find it hard to believe that Jeff Zucker and his team foresaw the groundswell or vitriol about Jay Leno, Conan O’Brien and The Tonight Show.

Continue reading “All PR Is Not Good PR”
Categories
Marketing Management Strategy

Magic Fairy Dust – The New Marketing Strategy

Magic Fairy Dust – The New Marketing Strategy

Jack Webb played Sergeant Joe Friday on the TV show Dragnet.  I did not see the original shows as a I kid, but really enjoyed them as an adult.  Sergeant Friday had one great line attributed to him, “Just the facts ma’am”.

I was reading the Wall Street Journal recently when I discovered the newest marketing strategy – Magic Fairy Dust.  The article explained how a large sophisticated company is planning to dominate their market segments.

I have worked in Marketing for many years and appreciate a good marketing strategy.  Especially helpful is when a corporate executive clearly articulates the marketing strategy.  Just the facts ma’am.

Continue reading “Magic Fairy Dust – The New Marketing Strategy”