Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.
The 280 Group in Campbell, CA developed a Product Management Manifesto. It speaks to the many and varied roles of a Product Manager. I think it captures the essence of what a Product Manager thinks and feels. Please find it below in its entirety. The material is copyrighted and used with permission of 280 Group.
I worked with a group of business owners on the topic of client/customer feedback mechanisms. Together, we articulated an approach with three levels of payback.
OXO, the maker of popular kitchen tools is extending its brand to office supplies, medical devices and children’s products.
Unique Selling Proposition
Each company should be able to articulate its unique selling proposition (USP). In the case of OXO, the USP is the cool design, comfort and ease of use of their products. Historically, OXO defined its field of play to be kitchen and household products.
Good products and services can and should succeed in the marketplace. However, mispricing a product or service can kill that quality offering.
It seems to go against the grain to fire clients when the economy is not doing well.
Seven thoughts on reviewing your client base for potential clients to fire.