The U.S. Bill of Rights was established December 15, 1791. How long have your customers had their own Bill of Rights?
Author: Rob Berman
Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.
The Wall Street Journal reported on how the wave of free WiFi in Coffee Shops has crashed on the shores of economic distress.
The cutting of the need to be tied to one place to access the internet has led to a mobile society. That mobile society wants to be able to work or play when they want and where they want.
Many people have gotten used to taking their laptop with them to Coffee Shops to access the internet for work or school projects.
Social Media is like a tidal wave. Everywhere you turn you are hearing about Twitter, Facebook, Linked In and many other social media phenomena.
However, many small businesses do not understand and certainly have not embraced these tools. In many instances, they have not even moved to e-mail marketing.