Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.
SWOT Analysis is a tool in my toolbox that I really like to utilize. In previous posts we covered what SWOT Analysis is and Questions to Ask During a SWOT Analysis. This post shows actual output from the exercise to help you visualize the process.
Brands are like personalities for a physical product. They have value built over time. Even when they fade from stores and consumers think the brand is dead, they live on.
Acquiring Trademarks
There are companies that hold the trademark to these brands. Additionally, there are companies that believe they can revive faded icons.
Here are my most popular articles in 2010. Thanks for reading my blog. Enjoy!
Coca-Cola has introduced a new bottle partially derived from plants. It is ironic since the soda giants who are accused of using so much sugar are now utilizing sugar to make the bottle.