Owners and senior managers often comment that their employees do not know enough about their business. Is it because the owner or senior managers do not share or that the employees do not care?
Author: Rob Berman
Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.
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Are Your Employees Clear or Confused?
Companies often have employees filling multiple roles. Without careful management of the resources there can be gaps or overlaps in duties. I like to perform an exercise with the employees to create Functional Job Descriptions for them.
When I speak to employees at companies I like to ask two questions to get a sense of what is going on at the company. I generally hand them a slip of paper for them to complete. It is one sheet and should take 10 minutes or less to complete. Here is what I ask:
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.”
Dennis Salvatier writes the blog Tanoshiboy Chronicles. In it he talks about design. His recent posting entitled “Can Design Tell a Story?” talked about design versus content. I have always strived for excellent content when I write. Consequently, that goal carried over to my blogging. However, the design was always a secondary consideration.