I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.”
Category: Branding
Dennis Salvatier writes the blog Tanoshiboy Chronicles. In it he talks about design. His recent posting entitled “Can Design Tell a Story?” talked about design versus content. I have always strived for excellent content when I write. Consequently, that goal carried over to my blogging. However, the design was always a secondary consideration.
I was asked by an acquaintance, at a networking event, why he should be on Twitter. He knew that I was active on Twitter and wondered how to get started since it seemed so daunting. I turned to my friends at Twitter Strategies Group on LinkedIn to help me answer the question.
Commodity products lead to commodity pricing and squeezed profit margins. What can you do about it?
Factors like crisis, the environment or changing perceptions can dramatically impact a brand.
Let’s take a look at what happened to some brands that faced changed perceptions.