OXO, the maker of popular kitchen tools is extending its brand to office supplies, medical devices and children’s products.
Unique Selling Proposition
Each company should be able to articulate its unique selling proposition (USP). In the case of OXO, the USP is the cool design, comfort and ease of use of their products. Historically, OXO defined its field of play to be kitchen and household products.
Can an ultra premium product create an economy version and still maintain its cache?
Rolls Royce known for its flagship Phantom vehicle with starting prices of $380,000 is rolling out an economy vehicle.
Branding today is a key strategy for getting customers to think of you, your product/service or your business when it is time to buy.
I recently attended a workshop on branding where the presenter flashed logos on the screen for two competitors at a time. She asked which one you would favor.
After the vote, she asked members of the audience why they made their particular choice. All the answers revolved around brand image and qualities associated with the brand.
Proctor & Gamble (P&G) is built on Marketing. P&G lays claims to being the founder of Brand Management.
Over the years, those brand managers have improved, enhanced, and extended brands in many directions. Generally, all products are new, improved and more expensive.
The U.S. Bill of Rights was established December 15, 1791. How long have your customers had their own Bill of Rights?