Categories
Customer Service Public Relations

Do You Know What Your Web Reputation Is?

We have all heard the oft repeated phrase, a dissatisfied customer tells 10 people.  What are your customers saying about you online?

Categories
Customer Service

Wine Stores: High Price or High Brow?

I recently stopped in a large wine store to purchase a bottle of wine.  The store was conveniently located near my errands.  The customer experience left me a bit chilled.

Cellar or Seller?

The wine industry has been trying to fight its elitist image for a number of years.  The typical method appears to be more friendly and helpful staff.  Eliminate the fussiness.

I went into a store that had “cellar” as part of its name.  The name conjured the image that the wines would be properly cared for in the correct climate conditions.

At my wife’s request, I was seeking a bottle of wine to share during the weekend.  Open to what to buy, I was heartened to see a sign indicating a wine tasting in the “Loft”.

Categories
Customer Service Marketing Management

Marketing Trifecta

I worked with a group of business owners on the topic of client/customer feedback mechanisms.  Together, we articulated an approach with three levels of payback.

Categories
Customer Service Marketing Management Strategy

In Bad Economic Times, Should You Fire Clients?

It seems to go against the grain to fire clients when the economy is not doing well.

Seven thoughts on reviewing your client base for potential clients to fire.

Categories
Customer Service Product Management

Customer Service: Delight or Dilemma?

Recently, I was taking the commuter train called PATCO (click for a short video) into Philadelphia from Southern New Jersey.  I was perplexed by the dichotomy of my ticket purchase experience.

Does Past Performance Dictate Future Experience?