Here are my most popular articles in 2010. Thanks for reading my blog. Enjoy!
Category: Marketing Management
Brainstorming is an essential tool to problem solving. We do it everyday in our non-work lives. For example, where should we go to eat? What should we do this weekend?
However, at work, we sometimes erect barriers to using brainstorming. The goals and processes need to be clear in order to attain our direct results. The output should be solutions to the problems that are presented.
Here are some brainstorming tips:
There was a rich discussion recently among members of the Marketing Executives Group on Linked In. The topic of debate was Top Marketing Mistakes.
Each company should periodically step back and take a look at their marketing activities. The following list can be utilized as a checklist for activities that should be stopped. Let’s see how many of these mistakes you have avoided. In no particular order are 40 mistakes.
All businesses have happy customers. Finding new customers and keeping current customers is vital to the health of every business. You can leverage Customer Success Stories in blog posts, web sites, newsletters and case study booklets. In addition, use those Case Studies in the Sales Process in four different ways.
Marketing Department turnover has an impact, not just on the Marketing Department, but in other parts of the organization. For example, a lack of fully trained resources (trained in the company’s way of marketing) can force marketing projects to be delayed, which can lead to loss of sales or delay to the market with the formal release of a new product.
Hiring and retaining skilled staff is always a high priority for managers who direct marketing functions. If we create turnover, then we face a series of costs.