Category: Marketing Management

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Marketing Management Strategy

Magic Fairy Dust – The New Marketing Strategy

Magic Fairy Dust – The New Marketing Strategy

Jack Webb played Sergeant Joe Friday on the TV show Dragnet.  I did not see the original shows as a I kid, but really enjoyed them as an adult.  Sergeant Friday had one great line attributed to him, “Just the facts ma’am”.

I was reading the Wall Street Journal recently when I discovered the newest marketing strategy – Magic Fairy Dust.  The article explained how a large sophisticated company is planning to dominate their market segments.

I have worked in Marketing for many years and appreciate a good marketing strategy.  Especially helpful is when a corporate executive clearly articulates the marketing strategy.  Just the facts ma’am.

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Marketing Management Strategy

Filling The Sales Funnel

There was a great question on LinkedIn recently.  The person asked, “What is the first thing a Director of Marketing should do?”

Responders to the discussion post had more questions than answers, or gave answers that were not on point.  My response was simple: “Fill the Sales Funnel.”

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Marketing Management Public Relations

The Value of Customer Testimonials

Many customers look at paid advertising with a discerning eye while not filtering out those positive mentions generated by Public Relations.

I think of testimonials as having the halo effect of PR but the clout of advertising.

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Marketing Management Product Development

No Matter What You Call Them They Taste Great!!!

Regional preferences, experiences and habits guide our approach to many products like food and drink.  Think of Soda in the Northeastern US, Pop in the Midwestern US and Coke in the Southern US.  All are names for the same product.

Depending on where you live in the Northeast US you enjoy a Hoagie, Hero, Sub or Grinder.  Would you be getting the same or different food when you order?  Often, you would get the same food with a different name.

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Customer Service Marketing Management

Marketing Trifecta

I worked with a group of business owners on the topic of client/customer feedback mechanisms.  Together, we articulated an approach with three levels of payback.

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