Category: Product Management

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Product Management Public Relations

How You Can Triple Your Bottom Line

I know it sounds like one of those Multi-Level Marketing (MLM) come ons.  However, the concept of a Triple Bottom Line is catching on with many businesses.

Triple Bottom Line

Triple Bottom Line is voluntary reporting some companies use to measure their ecological and social impact alongside their financial performance.  Utilizing various techniques a company may capture their financial (profit), ecological (planet) and social impact (people).  The triple bottom line becomes 1) financial, 2) ecological and 3) social impact.

Let’s take a look at the three different metrics.

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Product Management

Product Management Manifesto

The 280 Group in Campbell, CA developed a Product Management Manifesto.  It speaks to the many and varied roles of a Product Manager.  I think it captures the essence of what a Product Manager thinks and feels.  Please find it below in its entirety.  The material is copyrighted and used with permission of 280 Group.

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Customer Service Product Management

Customer Service: Delight or Dilemma?

Recently, I was taking the commuter train called PATCO (click for a short video) into Philadelphia from Southern New Jersey.  I was perplexed by the dichotomy of my ticket purchase experience.

Does Past Performance Dictate Future Experience?

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Product Management

Product Managers – How Do You Measure Their Success?

Product Managers are as different as the products and services that they manage.  However, they are all evaluated based upon their results.

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Branding Product Management

It’s All In A Name

Branding today is a key strategy for getting customers to think of you, your product/service or your business when it is time to buy.

I recently attended a workshop on branding where the presenter flashed logos on the screen for two competitors at a time.  She asked which one you would favor.

After the vote, she asked members of the audience why they made their particular choice.  All the answers revolved around brand image and qualities associated with the brand.

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