Press Releases are still a valuable tool in the age of Social Media. In fact, you can reach many more potential people with Social Media than in the “good old days.” As I was editing this post I read a terrific post on the Spin Sucks blog. Gini Dietrich‘s main point was that PR is not publicity and publicity is not PR. She is correct. Many who commented on the blog, including me, agreed.
Here are 20 reasons, spread across six categories, for issuing a Press Release: