SWOT Analysis is a valuable tool if you ask the correct questions. I like to have the staff at companies go through some exercises to prepare them for the SWOT Analysis. We learn how much they know about the business as well as potential strengths, weakness, opportunities and threats.
The post How Much Do Your Employees Know About Your Business? details the seven exercises I have utilized. Here are the actual responses from the Flower and Gift Shop to visualize how the analysis works.
What I found when asking about current product lines, what percentage of sales and profit each represented and the future direction of each product line I was told the following.
