Categories
Strategy

More Brainstorming Tips For Success

In Need of a Brainstormphoto © 2010 Kristian Bjornard | more info (via: Wylio)
My previous post on 14 Ideas to Achieve Brainstorming Success generated some great stories about brainstorming experiences.  Here are another 14 ideas to successful brainstorming.

Categories
Management Marketing Management Product Development Strategy

14 Ideas to Achieve Brainstorming Success

profiMARS business model brainstormphoto © 2009 Mundo Resink | more info (via: Wylio)
Brainstorming is an essential tool to problem solving.  We do it everyday in our non-work lives.  For example, where should we go to eat?  What should we do this weekend?

However, at work, we sometimes erect barriers to using brainstorming.  The goals and processes need to be clear in order to attain our direct results.  The output should be solutions to the problems that are presented.

Here are some brainstorming tips:

Categories
Strategy

Some Questions to Ask During a SWOT Analysis

SWOT-Analysis-smphoto © 2008 jean-louis Zimmermann | more info (via: Wylio)
The recent post SWOT Analysis:  A Powerful and Underutilized Tool was very popular and generated some terrific comments.  This post is a follow-up with a list of questions to ask during your SWOT Analysis.

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.  The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business.  If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.

Categories
Strategy

SWOT Analysis: A Powerful and Underutilized Tool

swot_imgphoto © 2008 jean-louis Zimmermann | more info (via: Wylio)
SWOT Analysis is a powerful tool for looking at your business.  Let’s take a look at how it works.  Then, you just might utilize it more.

SWOT Basics

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.  The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business.  If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.

Once the business to be examined is determined, start listing items that fall under each category.  I have performed SWOT Analysis by myself or with a group.  In a group, you may generate more items through serendipity.  For example, the merging of multiple ideas or the refinement of ideas through discussion.

Categories
Product Development Strategy

Take Product Add Service: Result Is More Profit

Companies have learned that they can add service or convenience to products and raise the price. That higher price includes a larger margin and therefore more profit.