Category: Strategy

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Marketing Management Strategy

Magic Fairy Dust – The New Marketing Strategy

Magic Fairy Dust – The New Marketing Strategy

Jack Webb played Sergeant Joe Friday on the TV show Dragnet.  I did not see the original shows as a I kid, but really enjoyed them as an adult.  Sergeant Friday had one great line attributed to him, “Just the facts ma’am”.

I was reading the Wall Street Journal recently when I discovered the newest marketing strategy – Magic Fairy Dust.  The article explained how a large sophisticated company is planning to dominate their market segments.

I have worked in Marketing for many years and appreciate a good marketing strategy.  Especially helpful is when a corporate executive clearly articulates the marketing strategy.  Just the facts ma’am.

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Marketing Management Strategy

Filling The Sales Funnel

There was a great question on LinkedIn recently.  The person asked, “What is the first thing a Director of Marketing should do?”

Responders to the discussion post had more questions than answers, or gave answers that were not on point.  My response was simple: “Fill the Sales Funnel.”

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Customer Service Marketing Management Strategy

In Bad Economic Times, Should You Fire Clients?

It seems to go against the grain to fire clients when the economy is not doing well.

Seven thoughts on reviewing your client base for potential clients to fire.

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Branding Product Development Strategy

Rolls Royce Unveils Its Economy Car

Can an ultra premium product create an economy version and still maintain its cache?

Rolls Royce known for its flagship Phantom vehicle with starting prices of $380,000 is rolling out an economy vehicle.

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Branding Marketing Management Public Relations Strategy

No More Perks: Coffee Shops Pull the Plug on Laptops

The Wall Street Journal reported on how the wave of free WiFi in Coffee Shops has crashed on the shores of economic distress.

The cutting of the need to be tied to one place to access the internet has led to a mobile society.  That mobile society wants to be able to work or play when they want and where they want.

Many people have gotten used to taking their laptop with them to Coffee Shops to access the internet for work or school projects.

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