Recently, I was taking the commuter train called PATCO (click for a short video) into Philadelphia from Southern New Jersey. I was perplexed by the dichotomy of my ticket purchase experience.
Does Past Performance Dictate Future Experience?
Can an ultra premium product create an economy version and still maintain its cache?
Rolls Royce known for its flagship Phantom vehicle with starting prices of $380,000 is rolling out an economy vehicle.
Product Managers are as different as the products and services that they manage. However, they are all evaluated based upon their results.
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It’s All In A Name
Branding today is a key strategy for getting customers to think of you, your product/service or your business when it is time to buy.
I recently attended a workshop on branding where the presenter flashed logos on the screen for two competitors at a time. She asked which one you would favor.
After the vote, she asked members of the audience why they made their particular choice. All the answers revolved around brand image and qualities associated with the brand.
Proctor & Gamble (P&G) is built on Marketing. P&G lays claims to being the founder of Brand Management.
Over the years, those brand managers have improved, enhanced, and extended brands in many directions. Generally, all products are new, improved and more expensive.