SWOT Analysis is a tool in my toolbox that I really like to utilize. In previous posts we covered what SWOT Analysis is and Questions to Ask During a SWOT Analysis. This post shows actual output from the exercise to help you visualize the process.
Brands are like personalities for a physical product. They have value built over time. Even when they fade from stores and consumers think the brand is dead, they live on.
Acquiring Trademarks
There are companies that hold the trademark to these brands. Additionally, there are companies that believe they can revive faded icons.
Here are my most popular articles in 2010. Thanks for reading my blog. Enjoy!
Coca-Cola has introduced a new bottle partially derived from plants. It is ironic since the soda giants who are accused of using so much sugar are now utilizing sugar to make the bottle.