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Popular Posts of 2010

Here are my most popular articles in 2010. Enjoy!

Dirty 10photo © 2006 Henry Burrows | more info (via: Wylio)
Here are my most popular articles in 2010.  Thanks for reading my blog. Enjoy!

1) SWOT Analysis: A Powerful and Underutilized Tool

The most popular post of all-time.  Learn how to use the SWOT Analysis technique.

2) Some Questions to Ask During a SWOT Analysis

A follow-up to the most popular post identifies a series of questions to use during the SWOT Analysis.

3) What Are Some Marketing Mistakes That Companies Make?

We all make mistakes in our day to day jobs.  Examine the mistakes that companies make in the Marketing Arena.

4) Marketing: Art or Science
There has  been an ongoing debate about whether Marketing is an Art or Science.  Check out the latest usage of Neuroscience.

5) 20 Reasons For Issuing a Press Release

Prognosticators have said that the Press Release is dead.  Social Media has not killed the Press Release.

6) Why Are New Products Launched  (Part 3 of 4)?

Take a look at externally focused reasons why companies develop new products.

7) Why Are New Products Launched  (Part 2 of 4)?

Learn why companies launch new products for the correct reasons.

8  How Changes in Perception Impact Your Brand

Factors like crisis, the environment or changing perceptions can dramatically impact a brand.  Explore how three different brands handled the changes.

9) Let’s Avoid Customer Disappointment

Customer Service is an integral part of your business.  Delight the customer instead of disappointing the customer.

10) Naming Innovative New Products

Innovative new products are sometimes hard to describe to the business or consumer purchaser.  See how some companies conquered this challenge.

If you would like to contact me, you may do so by visiting my LinkedIn page, following me on Twitter,  or e-mailing me at rcberman2 (at) yahoo.com.

By Rob Berman

Rob Berman is a PRODUCT DEVELOPMENT / MARKETING Executive with a proven track record of success growing the top and bottom lines in small, medium and large companies as well as matrixed and multi-national organizations. Experienced in domestic and international markets. Effective in a fast paced environment with multiple priorities -- meet deadlines while consistently bringing new products to market, managing existing lines of business, driving communications and achieving financial targets.

9 replies on “Popular Posts of 2010”

Dennis:

Glad that I was a reminder. Of course, with all the links you get SEO points as well. I have seen a number of folks clicking on one or more of the posts.

Rob

By Post Author

Interesting that SWOT analysis was the most popular. Would have thought that many of the other posts would have attracted more attention. For instance the one about companies marketing mistakes – or – the one questioning if marketing is art or science.

Happy New Year!

Catarina:

What amazed me is the top two posts were on SWOT. I am drafting a couple more on the topic since it was so hot. The marketing mistakes one has been getting a lot of hits lately.

Happy New Year,

Rob

By Post Author

Hi Rob — I’ve enjoyed reading your posts throughout the year. Very straightforward concepts and logically thought through. I admire your easy writing style as well as the content. Thanks. Happy New Year!
Jeannette

I enjoyed your 2010 popular posts. Particularly the 20 reasons to issue a press release. Many of my clients feel they don’t have news worthy of a release and your post is a nice reminder, especially in this age of social media that there are many reasons to share company news.

Wendy:

Thanks for reading. I enjoyed putting together the post about press releases. Many of the sages of Social Media say that press releases are dead. I totally disagree with that premise. Used properly press releases and social media work hand in hand.

Rob

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