Tag: Branding
Brands are like personalities for a physical product. They have value built over time. Even when they fade from stores and consumers think the brand is dead, they live on.
Acquiring Trademarks
There are companies that hold the trademark to these brands. Additionally, there are companies that believe they can revive faded icons.
Coca-Cola has introduced a new bottle partially derived from plants. It is ironic since the soda giants who are accused of using so much sugar are now utilizing sugar to make the bottle.
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.”
Dennis Salvatier writes the blog Tanoshiboy Chronicles. In it he talks about design. His recent posting entitled “Can Design Tell a Story?” talked about design versus content. I have always strived for excellent content when I write. Consequently, that goal carried over to my blogging. However, the design was always a secondary consideration.