I was asked by an acquaintance, at a networking event, why he should be on Twitter. He knew that I was active on Twitter and wondered how to get started since it seemed so daunting. I turned to my friends at Twitter Strategies Group on LinkedIn to help me answer the question.
Tag: Branding
Commodity products lead to commodity pricing and squeezed profit margins. What can you do about it?
Factors like crisis, the environment or changing perceptions can dramatically impact a brand.
Let’s take a look at what happened to some brands that faced changed perceptions.
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Branding: How Crisis Impacts Your Brand
Brand Identity and Brand Equity are important for the future of a company. To use a sports analogy –Would you rather be the New York Yankees or the Kansas City Royals?
Let’s take a look at what happened to some brands that have endured a crisis.
BRITISH PETROLEUM (BP)
British Petroleum re-branded itself as BP as it spread throughout the world. They played off the initials by saying “BP” stood for “Beyond Petroleum.” After, the debacle in the Gulf of Mexico the stock lost almost 50% of its value.
Expected Response: Best estimate is they may re-brand back to Amoco, which they bought in the US and rebranded to BP.
All businesses have happy customers. Finding new customers and keeping current customers is vital to the health of every business. You can leverage Customer Success Stories in blog posts, web sites, newsletters and case study booklets. In addition, use those Case Studies in the Sales Process in four different ways.