Can an ultra premium product create an economy version and still maintain its cache?
Rolls Royce known for its flagship Phantom vehicle with starting prices of $380,000 is rolling out an economy vehicle.
Tag: Branding
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It’s All In A Name
Branding today is a key strategy for getting customers to think of you, your product/service or your business when it is time to buy.
I recently attended a workshop on branding where the presenter flashed logos on the screen for two competitors at a time. She asked which one you would favor.
After the vote, she asked members of the audience why they made their particular choice. All the answers revolved around brand image and qualities associated with the brand.
The U.S. Bill of Rights was established December 15, 1791. How long have your customers had their own Bill of Rights?