Here are my most popular articles in 2010. Thanks for reading my blog. Enjoy!
Tag: Customer Experience
I was introduced to a great new blog called Marketing Lagniappe written by Stan Phelps. He writes that, “Lagniappe (pronounced lan-yap) is a creole word meaning “the gift.” Marketing Lagniappe is about putting your customers first by giving that “little extra” in order to exceed expectations.”
I previously wrote about Bad Customer Service and its impact on customers. I had an experience this week that really drove home how your employees can lose you a customer in 10 minutes or less.
Maybe I was just cranky or maybe I just ran into a series of bad customer service situations in the last 24 hours.
New Brakes or Broke
I need new brakes for my car. They are kind of pricey, easily running over $500. I called around to some dealers looking at prices for a competitive price to either use or negotiate with my dealer. Here are a few of my conversations:
Companies have learned that they can add service or convenience to products and raise the price. That higher price includes a larger margin and therefore more profit.