I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion.
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Tag: Marketing Management
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Growing Marketing Teams
I attended a meeting about identifying and engaging volunteers. Four of the points apply perfectly to Marketing Teams.
1. To Be Fulfilled and Challenged
Everyone likes the sense of accomplishment we feel with a job well done. Providing challenges to employees engenders motivation. The motivation causes the employees to stretch to meet the goals. The result is an employee who feels like they are doing exciting work. That excitement is translated into a feeling of being fulfilled.
Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information.
What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items that cut across all organizations.
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7 Testimonial To Do’s
Tooting your own horn is fine. However, it is much better when your customers are the ones saying all those nice things.
Keys To Maximizing Testimonial Impact
I attended a presentation by Hal Lewis on leadership in non-profit organizations. His 10 points apply equally as well to leadership in the field of Marketing. Here are the 10 things every leader needs to know.