Senior executives at major corporations have recently started using a unique Marketing technique. The technique is bold and headline grabbing. What is it? They are quitting their lofty positions to openly campaign for Chief Executive Office roles at other companies.
Tag: Marketing Management
Magic Fairy Dust – The New Marketing Strategy
Jack Webb played Sergeant Joe Friday on the TV show Dragnet. I did not see the original shows as a I kid, but really enjoyed them as an adult. Sergeant Friday had one great line attributed to him, “Just the facts ma’am”.
I was reading the Wall Street Journal recently when I discovered the newest marketing strategy – Magic Fairy Dust. The article explained how a large sophisticated company is planning to dominate their market segments.
I have worked in Marketing for many years and appreciate a good marketing strategy. Especially helpful is when a corporate executive clearly articulates the marketing strategy. Just the facts ma’am.
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Filling The Sales Funnel
There was a great question on LinkedIn recently. The person asked, “What is the first thing a Director of Marketing should do?”
Responders to the discussion post had more questions than answers, or gave answers that were not on point. My response was simple: “Fill the Sales Funnel.”
Many customers look at paid advertising with a discerning eye while not filtering out those positive mentions generated by Public Relations.
I think of testimonials as having the halo effect of PR but the clout of advertising.
I worked with a group of business owners on the topic of client/customer feedback mechanisms. Together, we articulated an approach with three levels of payback.