Tag: Product Development

I was looking through my files recently for ideas for an article or blog post.  I found an old article on intellectual discipline in product development written by Robert J. Thomas in National Underwriter in January of 1996.

Intellectual Discipline

His point is just as relevant today.  He said, “To be on the leading edge in competitive markets, an organization must view new product development as an intellectual discipline that supports a culture of innovation and renewal rather than a project-by-project endeavor.”

This post is the fourth and last in a series about “Why New Products Are Launched.”  In the first part we covered the success or failure rate of new products. The second part covered launching new products for the correct reason, the third part covered externally focused reasons for product development.

The proverbial “rational man” would tell us we introduce new products to make more money.  However, the “rational man” does not always occupy the decision maker’s chair.  This post is geared to internal reasons for product development.

Welcome to part three of our exploration of “Why New Products Are Launched.”  Here we will explore three externally focused reasons for companies creating new products. In the first part we covered the success or failure rate of new products. The second part covered launching new products for the correct reason.

Lets look at three reasons why product development is undertaken for the correct reasons. In part one of this four part series we looked at the high failure rate of new products.

I have been developing new products for 20 years. Over four posts I will discuss nine broad based reasons why new products are developed and examine them to illustrate the precarious nature of the new product development process.