The old saw that any publicity is good publicity is being challenged by NBC Universal executives.
Good PR or Bad PR?
Many celebrities and those in the entertainment industry want and even crave publicity. Good PR or bad PR, they want to be in the boldface type in the newspaper, magazine or online.
I find it hard to believe that Jeff Zucker and his team foresaw the groundswell or vitriol about Jay Leno, Conan O’Brien and The Tonight Show.
Many customers look at paid advertising with a discerning eye while not filtering out those positive mentions generated by Public Relations.
I think of testimonials as having the halo effect of PR but the clout of advertising.
I know it sounds like one of those Multi-Level Marketing (MLM) come ons. However, the concept of a Triple Bottom Line is catching on with many businesses.
Triple Bottom Line
Triple Bottom Line is voluntary reporting some companies use to measure their ecological and social impact alongside their financial performance. Utilizing various techniques a company may capture their financial (profit), ecological (planet) and social impact (people). The triple bottom line becomes 1) financial, 2) ecological and 3) social impact.
Let’s take a look at the three different metrics.
The U.S. Bill of Rights was established December 15, 1791. How long have your customers had their own Bill of Rights?