Tag: Rob Berman

Intellectual Discipline in Product Development

Post author By Rob Berman
Post date July 13, 2010
2 Comments on Intellectual Discipline in Product Development

I was looking through my files recently for ideas for an article or blog post. I found an old article on intellectual discipline in product development written by Robert J. Thomas in National Underwriter in January of 1996.

Intellectual Discipline

His point is just as relevant today. He said, “To be on the leading edge in competitive markets, an organization must view new product development as an intellectual discipline that supports a culture of innovation and renewal rather than a project-by-project endeavor.”

Tags Product Development, Rob Berman

Marketing Management

Using Customer Success Stories in the Sales Process

Post author By Rob Berman
Post date July 6, 2010
5 Comments on Using Customer Success Stories in the Sales Process

All businesses have happy customers. Finding new customers and keeping current customers is vital to the health of every business. You can leverage Customer Success Stories in blog posts, web sites, newsletters and case study booklets. In addition, use those Case Studies in the Sales Process in four different ways.

Tags Branding, Customer Experience, Rob Berman

Marketing Management

What Are The Costs of Marketing Staff Turnover?

Post author By Rob Berman
Post date June 29, 2010
2 Comments on What Are The Costs of Marketing Staff Turnover?

Marketing Department turnover has an impact, not just on the Marketing Department, but in other parts of the organization. For example, a lack of fully trained resources (trained in the company’s way of marketing) can force marketing projects to be delayed, which can lead to loss of sales or delay to the market with the formal release of a new product.

Hiring and retaining skilled staff is always a high priority for managers who direct marketing functions. If we create turnover, then we face a series of costs.