Do you remember the old game of 20 Questions? Managers and owners of firms should regularly stop and take stock of where we are as managers.
Here are some questions you should answer for yourself. Only you know the answers, so be brutally honest.
Tag: Rob Berman
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Marketing: Art or Science?
I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion.
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Growing Marketing Teams
I attended a meeting about identifying and engaging volunteers. Four of the points apply perfectly to Marketing Teams.
1. To Be Fulfilled and Challenged
Everyone likes the sense of accomplishment we feel with a job well done. Providing challenges to employees engenders motivation. The motivation causes the employees to stretch to meet the goals. The result is an employee who feels like they are doing exciting work. That excitement is translated into a feeling of being fulfilled.
Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information.
What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items that cut across all organizations.
The Business Marketing Association published a White Paper years ago about 10 Fundamentals to Successful Advertising. Those 10 points are still valid today.