Hundreds of millions of dollars are spent on print advertising each year. Is your advertising effective? Answer these questions about your ads and see the results.
Tag: Rob Berman
Categories
7 Testimonial To Do’s
Tooting your own horn is fine. However, it is much better when your customers are the ones saying all those nice things.
Keys To Maximizing Testimonial Impact
Innovative new products are sometimes hard to describe to the business or consumer purchaser. Naming the product or category is key to communicating your message.
Category Examples
For years we have “Xeroxed” when we photocopied or listened to our “Walkman” when we meant a portable CD player or asked for a “Kleenex” when we want a tissue. Letters have come to be shorthand for whole categories such as “e” in “e-commerce” or “e-zine” and “i” as seen in “iPod” or “iMac.”
This post is the fourth and last in a series about “Why New Products Are Launched.” In the first part we covered the success or failure rate of new products. The second part covered launching new products for the correct reason, the third part covered externally focused reasons for product development.
The proverbial “rational man” would tell us we introduce new products to make more money. However, the “rational man” does not always occupy the decision maker’s chair. This post is geared to internal reasons for product development.
Welcome to part three of our exploration of “Why New Products Are Launched.” Here we will explore three externally focused reasons for companies creating new products. In the first part we covered the success or failure rate of new products. The second part covered launching new products for the correct reason.