We have all heard the oft repeated phrase, a dissatisfied customer tells 10 people. What are your customers saying about you online?
Tag: Rob Berman
Senior executives at major corporations have recently started using a unique Marketing technique. The technique is bold and headline grabbing. What is it? They are quitting their lofty positions to openly campaign for Chief Executive Office roles at other companies.
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All PR Is Not Good PR
The old saw that any publicity is good publicity is being challenged by NBC Universal executives.
Good PR or Bad PR?
Many celebrities and those in the entertainment industry want and even crave publicity. Good PR or bad PR, they want to be in the boldface type in the newspaper, magazine or online.
I find it hard to believe that Jeff Zucker and his team foresaw the groundswell or vitriol about Jay Leno, Conan O’Brien and The Tonight Show.
Magic Fairy Dust – The New Marketing Strategy
Jack Webb played Sergeant Joe Friday on the TV show Dragnet. I did not see the original shows as a I kid, but really enjoyed them as an adult. Sergeant Friday had one great line attributed to him, “Just the facts ma’am”.
I was reading the Wall Street Journal recently when I discovered the newest marketing strategy – Magic Fairy Dust. The article explained how a large sophisticated company is planning to dominate their market segments.
I have worked in Marketing for many years and appreciate a good marketing strategy. Especially helpful is when a corporate executive clearly articulates the marketing strategy. Just the facts ma’am.
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Filling The Sales Funnel
There was a great question on LinkedIn recently. The person asked, “What is the first thing a Director of Marketing should do?”
Responders to the discussion post had more questions than answers, or gave answers that were not on point. My response was simple: “Fill the Sales Funnel.”