I worked with a group of business owners on the topic of client/customer feedback mechanisms. Together, we articulated an approach with three levels of payback.
Tag: Rob Berman
OXO, the maker of popular kitchen tools is extending its brand to office supplies, medical devices and children’s products.
Unique Selling Proposition
Each company should be able to articulate its unique selling proposition (USP). In the case of OXO, the USP is the cool design, comfort and ease of use of their products. Historically, OXO defined its field of play to be kitchen and household products.
Good products and services can and should succeed in the marketplace. However, mispricing a product or service can kill that quality offering.
It seems to go against the grain to fire clients when the economy is not doing well.
Seven thoughts on reviewing your client base for potential clients to fire.
Recently, I was taking the commuter train called PATCO (click for a short video) into Philadelphia from Southern New Jersey. I was perplexed by the dichotomy of my ticket purchase experience.
Does Past Performance Dictate Future Experience?